ExxonMobil Introduces New High-Mileage Exxon Superflo Motor Oil

Status
Not open for further replies.
Joined
Dec 16, 2002
Messages
6,811
Location
Huntington Beach, CA
ExxonMobil Introduces New High-Mileage Exxon Superflo Motor Oil FAIRFAX, Va.--(BUSINESS WIRE)-- AutoZone Locations First to Stock Exxon Superflo High-Mileage Motor Oil ExxonMobil today announced the introduction of Exxon Superflo(TM) High Mileage motor oil designed to protect engines with over 75,000 miles. Exxon Superflo High Mileage motor oil is designed to provide protection for critical engine parts in higher-mileage vehicles. The new formulation contains performance additives that guard against the formation of sludge and deposits, as well as a seal conditioner to help prevent leaks in older engines. Exxon Superflo High Mileage is available in three conventional motor oil viscosities: 5W-30, 10W-30 and 10W-40. "More and more consumers are demanding oils that meet the needs of high mileage vehicles, and Exxon Superflo High Mileage is a motor oil they can depend on," said Jeff Jones, lubricants product manager, ExxonMobil Lubricants and Specialties. "We're pleased to offer an Exxon Superflo product that continues to be affordable and dependable." AutoZone, the first retailer to place the new high mileage engine oil on its shelves, will provide customers with a free quart of Exxon Superflo High Mileage oil with the purchase four quarts. The full Exxon Superflo High Mileage product line will first be available at over 3,000 AutoZone retail locations nationwide and later through a wide range of retailers, mass merchandisers, auto parts stores, Exxon service stations, and some Mobil service stations. Information about Exxon Superflo High Mileage and other ExxonMobil lubricants can be found at www.exxonmobil.com. Exxon, ExxonMobil and Superflo are trademarks of Exxon Mobil Corporation or one of its subsidiaries. Short Name: Exxon MobilCorp Category Code: MSC Sequence Number: 12118 Time of Receipt (offset from UTC): 20031103T193750+0000
 
Not only that, but two other new ones as well: Exxon MobilCorp: ExxonMobil Introduces New Mobil 1 Truck & SUV Formula for Light Trucks and Sport Utility Vehicles New Synthetic Truck & SUV Motor Oil Delivers Unsurpassed Protection for Both Gasoline and Diesel Engines From the lumber yard to soccer practice, light truck and sports utility vehicle (SUV) owners ask a great deal from their tough, versatile vehicles. Now the new Mobil 1® Truck & SUV Formula synthetic motor oil gives these drivers outstanding engine protection for their light trucks and SUVs in every kind of driving condition. Designed for use in both gasoline and diesel engines, Mobil 1 Truck & SUV Formula protects hard-working truck and SUV engines in high temperature conditions while delivering unsurpassed cold-start protection. Mobil 1 Truck & SUV Formula uses special additives designed specifically to keep light truck and SUV engines cleaner than conventional motor oils by providing exceptional resistance to high-temperature varnish and low temperature sludge deposits that can dirty an engine and rob performance. It also provides outstanding wear and corrosion protection for critical engine parts. "With Americans buying approximately nine million new trucks and SUVs every year, it was important for Mobil 1 to develop a product that meets the distinct needs of SUV and truck engines and the driving conditions their owners put them through," said Jeff Jones, lubricants product manager, ExxonMobil Lubricants & Specialties. "Mobil 1 Truck Formula is a high-performance motor oil for gasoline and diesel engines, making it a one-stop solution for light truck and SUV owners who want their motor oil to outperform all others." Mobil 1 Truck & SUV Formula will be available nationwide through a wide range of retail and mass merchandisers, auto parts stores, Mobil service stations, and some Exxon service stations beginning in early Spring 2004. It will be available in the 5W-40 viscosity grade that provides "5W" flow at low temperatures and "40" grade protection at operating temperatures. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at www.exxonmobil.com . Mobil 1 and ExxonMobil are trademarks of Exxon Mobil Corporation or one of its subsidiaries. November 04, 2003 10:33 AM US Eastern Timezone Exxon MobilCorp: ExxonMobil Introduces New Mobil 1 Racing Oil for High-Performance Engines FAIRFAX, Va--(BUSINESS WIRE)-- Fully synthetic Motor Oil Used by Professional Racing Teams Now Available to Car Enthusiasts High-performance automotive enthusiasts will soon be able to get the same boost and protection that professional race car drivers get thanks to the introduction by ExxonMobil of its new proprietary racing oil -- Mobil 1(R) Racing 0W-30. The new formulation will be available to the public in early Spring 2004. Previously available only to professional racing teams, the Mobil 1 Racing formula combines the best of Mobil 1's patented SuperSyn(TM) technology with boosted levels of anti-wear additives, giving maximum protection and minimizing internal friction for exceptional power output. The specially designed high-performance motor oil is recommended for professional and amateur horsepower enthusiasts because it provides the performance drivers want from their high-powered engines every time they get behind the wheel. "We developed Mobil 1 Racing for people who live to drive high-performance cars," said Tom Olszewski, technical services advisor at ExxonMobil Lubricants & Specialties. "Whether they put Mobil 1 Racing in their Honda Civic or Grand Prix GTP supercharged engine, drivers are going to notice a difference in how long their engine lasts and how well it performs under extreme driving conditions." Professional racers have been enjoying the benefits of Mobil 1 Racing for years and right now 74 percent of NASCAR drivers use Mobil 1 technology. Uniquely engineered to help deliver maximum horsepower in all engine types, Mobil 1 Racing minimizes engine drag and friction while delivering exceptional high-temperature protection. Mobil 1 Racing 0W-30 also incorporates anti-wear technology to help protect supercharged, turbocharged and high-revving engines with outstanding shear stability and a robust additive package to extend engine life. Compared to conventional racing oils and higher-viscosity synthetic motor oils, Mobil 1 Racing provides faster flow to critical engine parts to provide the ultimate in performance. Additional information about Mobil 1 and other ExxonMobil lubricants can be found at www.exxonmobil.com . Mobil 1, SuperSyn and ExxonMobil are trademarks of Exxon Mobil Corporation or one of its subsidiaries.
 
You have got to hand it to ExxonMobil. They let some other company establish a new market category and then they come in to compete. It's an old story. Let the price war begin! It's hard to beat free oil though.
 
Tenderloin; Thanks for the information, but does the recent addition of more high performance products from the majors not hurt the chances of Torco Oil making a serious comeback? Perhaps MobilExxon are saying "Why are we competing with ourselves by selling PAO base stocks to our competition when we can formulate and market the finished product instead?" [ November 04, 2003, 09:06 PM: Message edited by: userfriendly ]
 
quote:
Perhaps MobilExxon are saying "Why are we competing with ourselves by selling PAO base stocks to our competition when we can formulate and market the finished product instead?"
Thats what I'm thinking. I think Mobil has the R&D to always be one step ahead of the competition. The Mobil 1 SS is actually old "off the shelf" technology. I'm sure the blueprints could be made already for the next generation of oils years away.
 
Diesel-rated Mobil 1, hmm. [ November 04, 2003, 10:26 PM: Message edited by: TSoA ]
 
Status
Not open for further replies.
Top