Well...keep in mind that Dr. Haas, MD, is a cosmetic plastic surgeon, not an automotive engineer, organic chemist, or tribologist. Some of what he writes is well known and widely distributed, some is inaccurate, some is just sloppy writing like his writing about oil "thickness" and designed oil temperature, and some ignores clear, long-known lubrication principles like the hydrodynamic wedge of oil that lifts the rotating journal off the bearing.
Oil thickness is the oil film thickness measured in thousandths of an inch. Oil viscosity is something else. He's confusing thickness with viscosity. Oil temperature is not controlled in most automotive engines...many have no oil cooler nor any type of thermostat to regulate oil temperature. Most oil systems are cooled by air passing by the oil pan and unregulated heat transfer through the block & heads into the coolant.
Back to the original question...some brands of oil tend to damp noises. We don't know exactly which characteristics cause this.