FRAM got some bad press on that episode. They BUTCHERED the fiber-end disks on the ExtraGuard and ToughGuard before showing them. FRAM isn't my favorite, but I do know from experience that it's easier to bond cellulose media to cellulose disks than bonding paper to metal. Just like Champ sonic-welds their poly end disks to the poly in the media. Like-materials tend to bond easier.
The episode was a very low tech comparison all together. There are many facets of a "good filter" that were ignored. Most oil filter labs are accredited and equipped with over $3-million of equipment. Almost all filters flow pretty similar in hot oil. It's the higher viscosity flow that makes a difference too. If you're filter is very restrictive with cold/cool oil, your bypass valve will be open a lot longer (non-filter). Really efficient filters struggle with capacity, and vice versa. Efficiency, capacity and flow restriction are 3 related levers that always seem to oppose one another. Cleanliness is also very important. You want your brand new filter to be clean, not full of grime from the assembly factory. It's one of only (4) places from which debris can enter your engine: (1) air intake, (2) engine debris from factory or from wear, (3) debris introduced during sloppy oil change/maintenance practices, and (4) the oil filter.
The air filter is just as important as the oil filter. Honda uses very low efficient oil filters, but they offer very low restriction and longer life. But Honda has very high component cleanliness standards and very high air filter standards.
K&N is just a brand name. Champ, Purolator or China make all their filters. K&N air filters were designed for high air flow on the pretty clean asphalt race track. They're not great for off road / dusty environments. It's just multi-layer cotton gauze. The oil is what catches & holds most of the debris.