Originally Posted By: lexus114
^^^ Well,for me a corporation is only as good as it`s advertising. What else does a common Joe know about the company in question? They reach people by their ad`s.
Agreed. How can you really say that a product is no good because of the TV commercials? When it comes selling a product or service, no matter how good or bad it may be, the marketing approach can either kill it, or make it the greatest thing on earth.
Some of us may not like the "think with your dipstick" commercials, but really when you look at the target market, I'd say it is pretty safe to assume that not many people know much if anything about engine oil. They see a Mobil 1 add with Nascar's, so people think "wow, they said more Nascar teams choose Mobil 1, so it must be pretty [censored] good if they use it in race cars" so there for word of mouth passes around the idea of how great Mobil 1 is (not saying the product is great or [censored], just an example) and so now when people think of synthetic oil, the first thing that comes to mind or out of most peoples mouth's is Mobil 1.
So now to the Castrol ads, wether people like or dislike the Scottish guy, the fact is that it got peoples attentions, and they have associated the "castrol edge" with the dip stick guy. Whether or not they every buy the product or not, only time will tell but they did get their point out by getting the product into peoples minds. So someday they walk into a store because they are thinking about changing their oil. They walk past all the brands reading them in their head, and they they hit the Edge. "oh, castrol edge, I've heard that stuff is pretty good" and then next thing they know they purchased it.
So very long post short, getting the name out there and recognized is important, and it has worked well enough for all the Castrol haters on there to keep commenting on it. My opinion, pretty successful marketing campaign.
And so the fact is, the more I read these forums, the more I see how biased people are towards certain products. Remember the old saying "this guy swears by it, he has been using forever" well, I keep seeing so many people on this site who are now swearing by all these products like PP, or Mobil 1, or Rotella, etc. Anything else is inferior to their favorite brand. Just because you think you do not like something, does not mean that the product is bad. Try something new, why not?
I've been a die hard Amsoil user for a long, long time. I trust the brand and reputation. I feel confident in my purchases because I know that I it is pretty much safe to say that no matter what Amsoil branded product I purchase, it is going to be a very good product. BUT, I bout this Edge because of the rebate and coupon, and guess what?? It is some pretty good stuff, so sure I would use it again even though I feel like I'm turning my back on Amsoil lol
So back to my original point, you can't judge a product because of the commercial you saw on tv.
