To expand on ALS's comment, here is a quote from the website, how it works section,
Originally Posted By: digitalfuelmizer.com
The Digital Fuel Mizer uses a state of the art two axis MEMS accelerometer to measure the acceleration rate of your vehicle.
A good idea, IMO. It would be interesting to see if it adds any advantage to the abundance of data the Prius offers. Alas, I've got more pressing things calling for my cash at the moment...