Originally Posted By: mechanicx
I don't have much against Toyota having and recommending their spec fluids, ATF and coolant. But the fact that they do not license that spec to other suppliers is what gets me.
I frankly couldn't agree with you more on this. GM and Ford license their ATF specifications. Chrysler licenses its ATF+4 specification. None of the other manufacturers that I know of, namely Honda, Toyota, Nissan, etc, license their fluid specifications. Anybody in the world could produce Honda's DW-1. Idemitsu happens to be the supplier, but anyone COULD do it...if Honda would license it.
Frankly, I think Honda (or any of these other manufacturers) would make more money licensing the fluid than they would forcing everyone to buy it through the dealerships. In the end, folks are finding that aftermarket replacement fluids are working as good or better, so they're skipping the dealership altogether. That might not have been the case if you could get a Super Tech DW-1 at Walmart for $3.99/bottle like you can Super Tech ATF+4. Here, the OEM would at least get the royalty from the license.