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Criticism
In an online poll from October 8, 2003, Jones was named the least favorite sports personality by Sports Illustrated, in three states (Virginia, Delaware and Texas).[5] He is often vilified by fans who remain bitter at Jones' unceremonious firing of fan-favorite Landry. Some of the fan criticism is due to Jones' high visibility and involvement as the "face of the team" which is in stark contrast to original owner Clint Murchison Jr.
Some Dallas Cowboy fans have expressed their displeasure with Jones and the lack of success in the franchise. This had led to formation of grassroots organizations aimed at displacing Jones from his position.[6]
Jones is the subject of the 2008 book Playing to Win by David Magee. In the book, Jones says he handled the firing of Tom Landry poorly and takes some blame for the disintegration of his relationship with Landry's successor, Jimmy Johnson.
After their last Super Bowl win in 1995, the Cowboys have endured mediocrity since then, winning just two playoff games since 1996. In recent seasons, the Cowboys went 8-8 from 2011–13, losing the NFC East title in Week 17 of the season each year to three different divisional opponents. In 2014 the Cowboys won the NFC East for the first time in 5 years after key drafts and free agent signings. [7]