I think Coke has done the same thing, bought some fancy drinks that had rising market share and then lack of marketing causes sales to go down and then they can kill it a few years later.Yeah all true in every industry, most prevalent in the tech industry right now.
If they don’t raise prices they run the companies they purchase into the ground in order to protect their own brand and price/profits
In tech, sometimes they buy up the companies just for the patents and then just kill the rest of the company. I think HP had Palm and then just let it die.
Cisco also kinda did it with their video conferencing. But the founder of the company they bought went out and started Zoom so buying out tech doesn't always mean you get to kill the competition.