What makes an oil filter best in your mind?
Do you want the best efficiency? Best flow? Strongest can? What is the price point? Does it matter where you buy the filter? Does it matter where your filter is made?
Some people will say Fram Ultra is the best because it is high efficiency, some people will say Fram Extra Guard because they're a good value, some will say Supertech because they are afraid of fiber endcaps, some will say K&N because they want to have "racecar" parts on their wife's minivan.