Being licensed doesn't mean the fluid is identical. It means that it meets the minimal requirements for the licensed spec. And, each blender can go about their way within the licensing requirements. And, the consumer can read datasheets, or contact the blender, to see what some specs are to see if they are met, or grossly exceeded. For example, cold flow OE spec might be 13000cst CP... with common fluids beating it at ~12000 while some better ones could in the 7-10k range while Redline is ~5000cP. As a consumer, some of us know. Can't stand the ostrich head in the sand or can't be improved upon mentality with some members here.
The Pennzoil Platinum ATFs are pretty good fluids that are overlooked and have 3 full synthetic options:
LV:
https://www.pennzoil.com/en_us/prod...mission-fluids/platinum-lv-multi-vehicle.html
HM full viscosity:
https://www.pennzoil.com/en_us/prod...tic-transmission-fluids/high-mileage-atf.html
Mopar:
https://www.pennzoil.com/en_us/prod...matic-transmission-fluids/platinum-atf-4.html
Castrol also added more products to their ATF line, and some full synthetic:
https://www.castrol.com/en_us/united-states/home/motor-oil-and-fluids/auto-transmission-fluids.html
And Valvolines list of 6 full synthetic options:
https://www.valvoline.com/our-products/automatic-transmission-products
For this thread, I'd group the Dexron HP, Redline, and then follow with any full synthetic LV/VI ATF. From what I remember, LV has more stringent(better Ford requirements) than dexVI and dexHP trumps both.
The Platinum LV, Schaeffers, and Castrol brookfield at -40 is ~10000. Maxlife 9000. Amsoil 7700. Redline 4500. Mobil blend approved DexronVI is ~11500! Anyone think that the spec can't be improved upon anymore? The original PAO DexronHP was about 5000 and not sure if the newer GTL is that low.