Originally Posted By: Spazdog
they didn't comprimise with the current version of the 6. They made a Mazda and that's not for everybody.
This is what I like about Mazda too - They just don't want to be everyone's car - and will take the risk of less sales; I am happy that we own something that doesn't belong to the masses of gray sedans that ones sees every 3 seconds on the road; Thinking outside the cookie-cutter box will do Mazda well, I think:
Quote:
...Mazda has a plan and it’s not to become the biggest car company in the world. Mazda will leave that to Toyota.
Mazda’s idea is to carve out a tidy niche aimed at people who value their time behind the wheel, who love to drive, rather than see wheel time as a necessary evil. As with any car company, the products define the brand and, if the recently launched CX-5 crossover and this forthcoming Mazda6 are any indication, Mazda sees itself as something of a downmarket Japanese BMW.
“We’re recognized as a Japanese brand that’s different than other Japanese brands,” says Koreeda, noting that Toyota, Honda and Nissan compete for customers across the board – many of whom want nothing more than a transportation appliance, a commuting machine that is means to go from A to B. Mazda wants buyers who bring some enthusiasm, even passion to their time behind the wheel..."
http://www.theglobeandmail.com/globe-dri...article4604138/
they didn't comprimise with the current version of the 6. They made a Mazda and that's not for everybody.
This is what I like about Mazda too - They just don't want to be everyone's car - and will take the risk of less sales; I am happy that we own something that doesn't belong to the masses of gray sedans that ones sees every 3 seconds on the road; Thinking outside the cookie-cutter box will do Mazda well, I think:
Quote:
...Mazda has a plan and it’s not to become the biggest car company in the world. Mazda will leave that to Toyota.
Mazda’s idea is to carve out a tidy niche aimed at people who value their time behind the wheel, who love to drive, rather than see wheel time as a necessary evil. As with any car company, the products define the brand and, if the recently launched CX-5 crossover and this forthcoming Mazda6 are any indication, Mazda sees itself as something of a downmarket Japanese BMW.
“We’re recognized as a Japanese brand that’s different than other Japanese brands,” says Koreeda, noting that Toyota, Honda and Nissan compete for customers across the board – many of whom want nothing more than a transportation appliance, a commuting machine that is means to go from A to B. Mazda wants buyers who bring some enthusiasm, even passion to their time behind the wheel..."
http://www.theglobeandmail.com/globe-dri...article4604138/
