Sorry, you're wrong. While you or I or anyone here may not agree with it, the majority of vehicles end up with "lifetime fluid" and they survive (long enough). Besides, define "lifetime". The automakers do not, now do they ?Sorry. That ain't the way it works. Lifetime fluid is an example.
Do you know what marketing people typically do ? They design websites (the look, not the programming behind it), sales brochures, post things on Facebook, etc. If it's a consumer product (something that comes in a box), they create the designs on the box. Owners manuals are written by folks from the engineering or technical side of a company (with review from the legal folks, of course). Marketing is not on that side of businesses.