Originally Posted By: AllKnowing
Holy cow! $51 for 7 qts. No wonder Amsoil isnt sold in stores, it wouldnt stand a chance sitting on a shelf next to the competition. The Kirby vacuum of motor oils if you will.
Right! Now you can see why Amsoil is marketed the way it is. What you just pointed out is exactly what happened when Amsoil first hit the market in 1972. It sat on the shelf and collected dust next to the less expensive and better known big oil brands. Then Mr. Amatuzio was introduced to multi-level-marketing (MLM) through an acquaintance that convinced him to give it a try. The idea was that Amsoil needed a push by someone who could explain the benefits of using it and actually used it themselves. The friend to friend and neighbor to neighbor grass roots MLM strategy is probably what kept Amsoil from going under. The down side to MLM is Amsoil is known as the Amway of motor oil or Kirby of motor oil, which in some cases hurts the image. Unfortunately, some people won’t buy Amsoil just because of how it is marketed. But regardless of how people view the marketing strategy, many of those same people will agree that Amsoil is one of the top notch competitors when comparing what are referred to as the boutique motor oils; Mobil 1, Redline, Royal Purple, etc.