Originally Posted By: BrocLuno
It's a cult thing ... If you want to belong to the special group, you join and it becomes a belief (Oil, Cars, Life Philosophy, whatever...). Once you are in, you tend to want to defend your position, so you get a bit thin skinned about criticism and you find justifications among your "brothers & sisters" based on testimonials ...
BMW has won many races, so has Porsche, so has Ferrari. They make a name, they create a mystique, they get supporters for their products. I dunno if AmsOil has won many races, but the same strategy seems to apply ...
Kinda like the Michelin tires......
It's a cult thing ... If you want to belong to the special group, you join and it becomes a belief (Oil, Cars, Life Philosophy, whatever...). Once you are in, you tend to want to defend your position, so you get a bit thin skinned about criticism and you find justifications among your "brothers & sisters" based on testimonials ...
BMW has won many races, so has Porsche, so has Ferrari. They make a name, they create a mystique, they get supporters for their products. I dunno if AmsOil has won many races, but the same strategy seems to apply ...
Kinda like the Michelin tires......