65% of Toyota Buyers Buy Another One

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One of the things I noticed in Germany is the lack of Toyotas there. My guess as to why is that in Germany, those who don't want to own a car don't have to.
 
If you look at the big picture most people want a reliable ride that costs them less in the long run.

I dont think there are alot of exciting cars out there in the first place unless you do some personal modifications to the engine/suspension/exhaust etc.

I drive a 2005 Toyota Matrix XRS and its reliable (except common issues with fast wear on the clutch) Nothing exciting but I appreciate built in reliability.

I speak with experience since I am an autotech. Not a import vs. domestic debate but I pay my mortgage with big jobs from domestics everyday. This is fact and will very likely match alot of other shops database. Heatercores in most imports are almost a never. I can list alot but my point is "boring" is what majority of people say in terms of personal opinion. $$$$ and trips to the shop is entirely a different story. This is why my wife drives a honda CRV and I drive a toyota.
 
My neighbor has two Toyotas and most likely will buy one in the future. My father is on his second Camry after saying he'd never buy an import. It's a very limited sample size, but it seems to reinforce the thread title.
 
Originally Posted By: JohnBrowning
Youhave to work usualy to get below sticker on Toyota but GM and Dodge dealership will usaly take $4k-$6K off the sticker with out you even asking about the price or starting to haggle etc.....They just rollover and start giveing up MSRP right fromt he go!


They have pretty heavy discounts and incentives around here. Not a lot different from the way GM is (or used to be).

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Most Toyota purchaser's are very educated and well informed people...I am not talking abut their level of formal schooling either


The only educated people I know that owned a Toyota (or Lexus) did not buy another one. What's the point of spending all the time and money getting "educated" just to own a Toyota? I don't have anything for or against Toyota one way or the other, but I can't see them as being anything somebody would actually aspire to own one day.
That's interesting, around here Toyota's have very heavy incentives on them - they advertise big discounts and below market rate financing on an almost constant basis.
 
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Yes, I worked at a Toyota dealership selling car's!!!90% of the customer's I talked to were the following:Secessful Business Owner's,Graduate Students,Dr.'s,Lawyer's or Programer's and IT's sales people!!!Most were married and had kid's...The priceing stragie that Toyota use's usualy excludes those not inthe Upper Middle class when it comes to most of their New Models....I did not work the used lot but is were those that did not fit the above profile usualy ended up if they wanted a Toyota. Customer would come in with folder's loaded with their research. They would sit their 6 hour's and try to wear you down if you let them. The forginer from Asia or Africa or Middle east that were business owner's would come in with their whole extended family and work you hard from every direction....

I used to routinely go to other dealerships and play the stupid customer to see what they were up to andhow they were doing business!Time after time when I would go to a Domestic dealership as things were comeing to a close and I was playing to old spose card they would start takeing $4K-$6K right off the top with no haggleing at all... I about feel over the first time I did this... i could not belive how these guy's were just rolling over and loseing MSRP as you comission is based on what you sell it for!!! Heck if you get someone that end's up paying more then MSRP you get extra bonus's on top of the standard comission or if you sell an add car for full price instead of add price again the bonus is more then the commission in a lot of case's!!! So why would anyone cut their own throat or take money out of their own pocket when money was not even discussed? That is just backwards thinking!

I grew up shopping in open market's ont he streets in many forign coutries and you do not just roll over and give away profit!!! You make that customer work for it when it is your money! Most Toyota dealerships that are large and doing well would rather turn you away and tell you know then sell for less then MSRP especialy on a SUV,4x4 Truck or High End model!!! Now that is why you have to do your homwork though becuase inspite of what they say their is plenty of wiggle room in the priceing.....

One reason that Toyota's hold their value almost universaly across the board as compared to their competition though is because of how they are priced and sold... The trade in value's and list values etc....3,5,10 year's down the road are based on what that model averaged interm's of initial cost to purchase not the MSRP. THe closer a company stay's to MSRP the more the vechile is worth down the road...One of the reason's so many people would come in with a newer domestic truck and could not trade it in for a Toyota was because they owed more then the vechile was worth on it because they got ripped off and paid full MSRP while the rest of the customer's paid $6,000 to $10,000 less for that same truck. Case in point some guy came in with a beautiful Dodge Ram Quad Cab 4X4 Hemi etc....He paid like $36K or $39K for it whent he average price that customer's that year paid for that vechile was $25K so the trade in value was based onthe lower about not the MSRP since almost no-one paid that. I saw that happen a few times with GM vechiles as well these people did not make good deals are were in too deep to get out!
 
Just because someone has money does not mean they know squat about cars. And while I am sure some people came in with folders full of research, I bet most didn't. Was it technical data? Reviews? Or just some prices they printed off of cars.com?

I sold my FORD Ranger to a guy who had a new Lexus. He wanted the truck to use as a weekend warrior vehicle. He did look the truck over very thoroughly and said that he liked what he saw so much that he wasn't even going to have his mechanic look at it. Mind you this truck had 94K miles on it at the time. I wonder why he was looking at Rangers and not Tacomas, lol. I guess he did his research.

Local Toyota dealers are offering pretty big incentives on the new Tundras. I can't remember the exact discount, but I think they are offering $4000 off Tundras. I think there was a time when Toyota could command MSRP, maybe they still can with hybrids, but I think these days they are having to play the same games as everyone else. Toyota dealers around here don't brag about having wealthy or educated customers, they brag about having the lowest prices.
 
My wife had a brand new 1999 Avalon. Needless to say, she will NOT be buying a toyota ever again.

She does love her Escape XLS, though. She is already swearing that her next car will also be an Escape.
 
Originally Posted By: badtlc
My wife had a brand new 1999 Avalon. Needless to say, she will NOT be buying a toyota ever again.

She does love her Escape XLS, though. She is already swearing that her next car will also be an Escape.


Why? She had an excellent car.
 
Originally Posted By: ShiningArcanine
Originally Posted By: badtlc
My wife had a brand new 1999 Avalon. Needless to say, she will NOT be buying a toyota ever again.

She does love her Escape XLS, though. She is already swearing that her next car will also be an Escape.


Why? She had an excellent car.


Because it was a POS. All sorts of rattles and clunks. The shocks and struts were all spent by 90k. The oil was changed religiously at 3k mile OCIs and STILL sludged up. I could go on and on, but I think you get the picture.

No, not all toyotas are bad. My wife knows full well that is true, but my wife was smart enough to realize that toyota produced bad vehicles just like every other brand out there. she knows now she can get just as quality of a vehicle for a lot less $$$. I give her full credit for thinking for herself and not be a hype-following lemming.
 
We are part of that 65% that return to Toyota. Trading in an '03 Corolla for an '08 Rav4 on Christmas Eve. I went from Corolla to Accord only due to the painful driving position in the Corolla that was not discovered during the test drive. If Toyota would have had a five speed stick in a larger car at the time I likely would have bought it.
 
Originally Posted By: The Critic
http://www.thetruthaboutcars.com/news-blog/65-of-toyota-and-lexus-buyers-buy-another-one/
Only 65%? I'm one of those toyota only people. I have owned nine cars in my lifetime and all of them (with the exception of my first, an Acura Integra, which I owned for a very short time), have been Toyotas and one Lexus.

Toyota.. because everything else just SUCKS. (tm)
 
When our Civic started getting too small we of course looked at the Accord, then the Camry, and finally settled on a Taurus as it had a front bench seat and could seat six. It had a bigger trunk, was doing well in crash tests, and was less money too, but seating six was the clincher. When we went to buy again we again looked at all three, and again ended up with a Taurus, and did so a third time. I guess most people went to a minivan or some SUV for seating six, but when we looked at a bigger vehicle we ended up with a crew cab diesel pickup as it hauls more, will last longer, gets as good of mileage, and ended up costing less.

Toyota just never offered anything that we were interested in, and as the kids are getting to start moving out and our vehicle needs change, still doesn't. So I'm some percentage of the people that will probably never buy a Toyota.
 
Had a Corolla, an Integra, and a Taurus in the family and just got an IS250 recently. So I guess I am buying another Toyota.

Reason: good look (wife like it), fuel economy (relative), nice interior (better than leather from BMW), and excellent reliability (same design has no problem for the last 2 years). I was also considering another Acura (TL) but the reliability and the look (wife doesn't like it) lose out to the Lexus.

If it was for me I would keep driving my Integra (has 210k miles) and the Corolla (has 170k miles), but wife wants a newer ride and she deserved a nice ride (worked many hours and has long commute). Life isn't always about penny pinching, I will let it off this time.
 
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Originally Posted By: PandaBear
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If it was for me I would keep driving my Integra (has 210k miles)

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Great choice.
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