I don't think this one will do well either. It has a lot of hard competition from more prestigious sounding brand names with a similar price point.Agreed, but I think they missed the mark big time with that. They could have tried a car, or small family SUV, and skipped off road, they have the market cornered with the Wrangler for that. A car or small SUV could have come in considerably cheaper and had better odds of selling. Time will tell, but if I were a gambling man, I'm thinking this one is a loser. OTOH I could end up being wrong.