Ford has targeted a wide group. Think about it....you want a truck, do you need a 60K truck that pulls 5K pounds? Most of us don't. They are a PITA to park with these new small parking lots. Most trucks are weekend warrior types.....go to Lowes get some gravel, fertilizer, buy a new mower, etc. etc. This thing will fill that niche. It's got more interior room than most cars, plus, you get a truck bed. But wait....for 20K? AND up to 40 MPG? This thing will sell like hotcakes. It kind of looks like a Ridgeline though. I was wondering, did Ford get the chip shortage straightened out? I mean, they got plenty of 2021 models sitting at the factory awaiting parts but they are rolling out new models??? I don't get it.
There are dedicated chips that can be variably programmed. The companies I worked for always built chips with multiple ways to configure them so that the costs could be spread around for multiple applications, interfaces, etc. I think a lot of newer cars include some FPGAs, which are programmable. They're not as efficient or even as cheap as dedicated chips, but there's more flexibility and an ability to just stockpile what you need and then figure out how to program them later.