I’m no tribologist. However, I don’t think that what you are mentioning is a new thing. These are anti wear and anti friction additives. Valvoline Restore and Protect refers to “Liquid Shield technology”. Of course, we don’t really know what their exact formulation is. Moly? Boron? Titanium? If anyone knows, they are not talking.
It looks to me that this is a new innovation in the application of oil additives. They have shifted the curve.
I don’t think the link I posted works but a preview of the 2020 paper is available online.
https://www.sae.org/publications/technical-papers/content/2020-01-1425/