I'd like to see more development on the KV40. Many cars are driven for 5-10 minutes and are constantly running thick oil due to NOT being up to operating temperature. There is so little to gain once up to operating temperature. I still haven't ponied up for Sustina though!
That's a common meme, and there's a view from some that the optimum oil viscosity is one that doesn't change (see old University 101)...Problem with that IMO is evidenced by the sequence IVA, in that at cold temperatures, viscosity is providing parts separation, and at hot, it's additives providing wear control.
To have a constant viscosity oil would require additives that are functional at all temperatures, freezing through to normal operating.