I saw the change to Ultra media through a post on here, someone pointed out the different descriptions on the boxes. I had just ordered 3 different sizes from Amazon and the most popular size (XG10575) had the new media, and the 2 less popular sizes (XG3980, XG9100) had the old media described on the boxes. I forget what the date codes were but the boxes could have been switched (doubtful, but still a possibility).
I used to shop AAP exclusively for filters, they had the best discounts, and if you ordered over $75 (I think) you got free shipping. But I had bad experiences with them shipping old stock. I used to order Purolator One filters, and was still getting the old yellow cans. The date codes were from 4-5 years prior. Apparently their Bakersfield (CA) warehouse had a ton of them. This was for the 24011 (XG3980 equivalent). Took them back to a local CarQuest store, exchanged them for newer stock. IIRC, they were blue, but at least 1 year old.
I found the Fram XG filters on Amazon, and with subscribe & save they are reasonably priced. I think I searched AAP for Fram Ultra and didn't see them, so I moved on. I don't remember the Titanium even being mentioned, that was June/July this year.
My experience is you have to shop AAP when they offer the discounts. The 20% off and free shipping is what gives them the better price. I already pay for Amazon Prime, and with the Subscribe & Save deal, its another 5% (or more) off, and using the Amazon Store card is another 5% off. I have ordered the same filter from Amazon and AAP in the past, and the Amazon's date code was 1 year newer.
Speaking of the new media, here is a description of the new, more efficient media in the XG. Maybe the old media went to the Titanium?
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