I do the HomePc thing in No. Va. and I can tell you the crossover point in development between durable drives and the steady increase in failure rates in year 1 through year 3. That point was the simple act of increasing drive speed from 5400 RPM to 7200 RPM with no corresponding increase in the quality of the component parts and case ventilation. It was a disastrous development for the end user. They didn't want to go SCCI (required cooling), and they never built a better drive accessing method, so instead, they just spun the drive faster. Awesome genius, eh? They went from ATA 66 to 100 and then to ATA 133. Meanwhile, there was little if any noticeable increase in the access speed. Profitable for us fixer-uppers, awful for the end user.
I'm here to tell ya the MTBF was cut in half, hands down, not debatable. Drives of all brands in the 5400RPM operating speed routinely ran five years and more in workstation/desktop usage. These days, 7200 RPM IDE and SATA drives suck. And, the worse the air management inside the case, the shorter the projected lifespan. But the real issue is drive speed, which makes a hotter drive. Whatever the brand, if you aren't running a mirrored array of at least two drives, you're simply asking to get your data killed. As Mamala said, cool is very important, and not to cast skepticism on anyone's assertions regarding brands, without some info as to the SMART data from any given drive, the air management is a far larger factor than brand in a 7200 RPM HD, IMHO.
My present drives, in service just about 10 months now, are 2 (stacked 1" apart) 7200 rpm WD 200Gig in a mirrored RAID with a 4 inch fan pushing air in at one end and another pulling out at the other. My previous rig was a pair of 80 GIG 5400 RPM WD drives in a striped RAID without the extra fans. Lasted over 5 years, and the one that failed, failed slowly enough to get my stuff not backed up to disk and Ghost the image. I rarely get the opportunity to rescue a customer anymore. These drives today simply die.
In my telecom/voice mail days, we had real troubles with Seagate. Thankfully, lots of them came out later in WD and Deskstar. The voice mails I deal with these days come with a basic 20 Gig Fujitsu notebook drive, and they seem to be, simply, a rock.