JHZR2
Staff member
They’ll rise as high as stupid indebted people can put on payments…I believe the COGS labor content is maybe 15%. Vehicles cost what they cost because customers are willing to pay. Ditto for why they build them fully loaded.
I remember an early 90's Toyota strippie PU would go in sale for $5000. There was the Chevy "Work truck" for a decent price.
Prices will rise as high as the market will bear.