My sister just gave her 3 YO Hyundai to my GN. Her dealer free oil change service just ended. She asked me to start doing the changes for my GN. So, even though it only has about 40k miles on it, it's getting Valvoline Restore and Protect. It doesn't burn oil at a measly 40k miles, but it's a Hyundai and with Valvoline Restore and Protect it's not likely to start burning oil for a long time. It's only $2 more per OCI than the other big names and I think a prudent choice knowing about Hyundai's history with oil rings.
Or, we could go with a less expensive oil like basic Castrol, Valvoline, ST, etc., but to save $10 a year? To each his own. My sister would have traded it in, my GN just started college and will probably drive it for at least 8 more years (4 years college + either grad school or first real job). Yeah, I know I just posted a useless opinion in one of those "nothing new to see here" threads.
Edited because my fingers get confused.