I am a student, and there is an on campus cafe where you can spend campus dollars, they force you to have $100 of them each semester, so I often go in there and get an Arnie Palmer 50/50 lemonade/tea (99c), there is always a ridiculous line of women buying frapachinos and lattes, most of which are near 7 dollars, 80% of them paying with a credit card or cash.
This bothers me, because while I do believe in having something of quality once and a while, it seems a bit over the top to have a 7 dollar coffee. And you would think that acquiring $15,000+ a year in debt was enough, apparently they want more, then people wonder why they can't get out of debt after school.
I have tried the 4 dollar coffees before, I was not impressed, it was no better than one you make at home or get at a Holiday when you fill up, talk about word of mouth and marketing hype.