1) There is no free lunch.
The filaments on "plus" bulbs are more tightly wound, burn hotter, and lifespan suffers. They also achieve better performance through more precise focus, and a better gas mixture.
2) Beware the marketing
The +XXX% figures don't actually refer to a increase in luminosity, and never have. To remain street legal and meet type approval, such bulbs still have to remain with the tolerances (+/- 15%) as specified by ECE R37.
The metrics used to make such claims in the marketing are vague at best, and have no uniform definition. "130% more light on the road" is essentially meaningless with context, as is "45m farther beam."
That said, do such bulbs perform better, albeit at the cost of lifespan? Yes, they do, and have been proven to in objective testing. No one wants to feel gypped by a bulb or tire that wears only quickly, but that's part of the tradeoff for better performance, if that's what you truly seek.
Lumen maintenance is a characteristic of every lighting source, even solid state sources like LEDs. Bulbs cannot be relied upon to forever maintain optimum performance any more than motor oil can; both are consumables that need to be periodically replaced, and not just because they fail.
What is "best" depends on the type and application involved.
Personally, I've had good experiences with the P-XTV +130, and O-SS +60 in the past. The early versions of the O-NB did not fare well in terms of durability, but the O-NBU and O-NBL have addressed that issue.