Plain Jane work trucks offered new from the manufacturers. It wasn't many years ago you could buy a single cab,rubber floor, bench seat, manual transmission, manual cranked window, non a.c., non cruise control, etc. There is surely a market for this type of vehicle when the entry level pickups are $30k and reach $90k if you want it all. I think there is a place in the market for this approach again. You listening Detroit? Japan? Korea?