Chrysler got themselves in trouble by depending almost solely on their trucks (Ram, Jeep lineup) and bigger passenger cars all using larger engines. There is no decent small car, fuel economy minded car in the lineup, and none on the near horizon. Ouch.
Ford was having financial problems earlier and saw more trouble in its crystal ball. Financing was available at the time, and they took it. Smart move in retrospect! They also have a stout lineup with many good things in and coming to the showroom. Their quality rankings continue to improve and difference between them and other competitors continues to narrow.
GM - why so many nameplates? Killing off dealerships dependent on all the nameplates will be hard, but still. Making essentially one vehicle then slapping three nameplates on it along with the marketing can't be cheap?