I switched my BMW from M1 0W40 to GC and it was a positive experience. Less shearing, far less under-hood noise, higher TBN at the end of my intervals.
I switched my dad's BMW from the dealer synthetic oil - an ACEA A3/LL-01 5w30 - (he only runs half of the OI OCI) and it was a miracle transformation. At only 80k km it used to sound like a diesel about to die - clattering lifters, bottom end knock at low rpm etc... GC shut almost everything up within 20 seconds. Everything else totally disappeared after a round of ARX. Now at 150k km it purrs. It now gets GC every 10k km or so.
M1 also got good UOA results (except for shearing like crazy) but I had three vehicles get noisy on M1 products. I believe it was when the switch to the API SL formulation took place - I forget which of SuperSyn, TriSyn etc... I wasn't as attentive, and never thought to blame the oil (I had been brainwashed into "M1 is the best" at the time) but I noticed a BMW (0w40), Porsche (15W50 red cap) and Acura (5W30) all get noisy with lower frequency cam noise and general under-hood "hash". The second I put anything other than M1 in suddenly all I could hear was alternator and PS pump. I won't be going back to M1 for anything unless there's a darn good reason because of this. The UOAs were fine, but I don't want to put up with the racket when lots of other oils like GC also get good UOAs.
Amsoil SSO may be a great oil, but the current posted specs show it being nothing like GC (other than saying 0W30 on the bottle). It's in the 10cSt range, and HTHS down near 3. It's an energy conserving oil, not a high HTHS euro oil. I think Amsoil's only appropriate offering to compare is AFL 5W40.
With GC my UOAs are great, my engine sounds great, looks great, and still gets good-enough-for-me fuel economy (36-40mpg on the country highways in a 5-series BMW with wide summer tires). I'm in Canada so I appreciate the 0W part of the rating. If I was in the mid/southern US I'd probably just run a 15W40 HDEO year round.
I also use GC in my snowthrower due to its shear- and fuel-resistance while retaining excellent cold properties.
GC isn't for everything, particularly not fuel-efficient four cyls like Hondas and Toyotas. For anything requiring ACEA A3 and higher HTHS give it a look - especially if it gets cold where you are. A lot of four cyl owners have said they love the quiet and smooth quality but it robs too much power and fuel economy to be worth running.