It isn't just Walmart. The supermarkets around here such as Giant, Wegmans, and even Target are starting to increase the number of "house brand" products and reducing the number of comparable national name brand equivalents. Even CVS and Walgreens are getting in on it.
Way more profit margin in house brands. There are some types of products (OTC meds, cleaning products, breakfast cereal, cheese, bread, etc.) where a house brand is a perfectly acceptable alternative. There are others, however, where the house brand is noticeably lesser quality (most personal hygiene products in particular...house brand shampoos and toothpastes simply do not work as well as name brand.)
It just gets frustrating when the stores stop offering en established national brand and replace it with a subpar house brand version. Making the customer go to multiple stores to do shopping is not a desirable outcome. Eventually, that customer might simply stop shopping there if they know they cannot get everything they need. A shopper's time is worth something, and if they feel they are wasting money going to multiple stores they might be willing to pay a little more to simply get everything at one store and avoid the runaround.
Way more profit margin in house brands. There are some types of products (OTC meds, cleaning products, breakfast cereal, cheese, bread, etc.) where a house brand is a perfectly acceptable alternative. There are others, however, where the house brand is noticeably lesser quality (most personal hygiene products in particular...house brand shampoos and toothpastes simply do not work as well as name brand.)
It just gets frustrating when the stores stop offering en established national brand and replace it with a subpar house brand version. Making the customer go to multiple stores to do shopping is not a desirable outcome. Eventually, that customer might simply stop shopping there if they know they cannot get everything they need. A shopper's time is worth something, and if they feel they are wasting money going to multiple stores they might be willing to pay a little more to simply get everything at one store and avoid the runaround.