Walmart Supertech price point for 0w-40

[dja4260]

I was disappointed to see how Supertech is now priced compared to its competitors. While at Walmart the other day, I noticed they had the 0W-40 5-quart jug of Supertech on the shelf—priced within just $0.50 of Mobil 1 Euro 0W-40. At that point, I just don’t see how it will sell well when it's nearly the same price as a well-known premium brand. Historically, Supertech has always been $5 to $7 cheaper per jug, which made it a solid value choice. That price gap was a big part of its appeal, and without it, I’m not sure it stands out anymore...

 

[Lockasiam]

i think 0w40 is the only exception for supertech's usual lower price

 

[JavierH19]

If no one buys it which hopefully is the case then they'll have to drop the price. They can try to do a sale but once it ends and demand falls they'll have to set a permanent lower price.

 

[rijndael]

I wonder if it's not made by Warren, so the prices are higher.

 

[kschachn]

Plus the fact that as far as I can see it has no approvals whatsoever. All the ones listed on the container are “meets requirements”. I didn’t find it listed on any of the approval lists I checked, plus the wording for the Mercedes-Benz ones isn’t correct for an actual approval.

Of course they may be coming in the future, but maybe not. From that standpoint this oil appears to be very much like the 0W-40 we got on clearance from Amazon.

 

[CharBaby]

Or if all of the other mainstream brand such as M1, Castrol, QS 0W40’s(which I have seen at WM on occasion) are all sold out, customers will gladly buy the ST 0W40…I believe!

Or Amazon

 

[SwampSurvivor]

Or if all of the other mainstream brand such as M1, Castrol, QS 0W40’s(which I have seen at WM on occasion) are all sold out, customers will gladly buy the ST 0W40…I believe!

I'm surprised they haven't gone for the Wegmans model with oil. ST has a LOT of coverage. I would have fully expected after a few decades, they'd stop selling most other oils in favor of their house brand.

ST must sell well enough that it justifies staying around, or the other oils must sell well enough that they justify continuing to be sold.

 

[FoxProTwisty]

They priced it higher so people think it's more better.

Reminds me of Booker's bourbon. For over 20 years it was just basic $40/bottle stuff. Then Beam decided it was way more better and more than doubled it to $100...AND EVERYONE BOUGHT MORE.

 

[Hall]

Plus the fact that as far as I can see it has no approvals whatsoever.

I don't think any SuperTech oils have approvals. That (normally) keeps the price down even more. Warren's own MAG1 version is the same - it only "meets requirements".

While at Walmart the other day, I noticed they had the 0W-40 5-quart jug of Supertech on the shelf—priced within just $0.50 of Mobil 1 Euro 0W-40.

As of right now, that Mobil 1 is on sale and is cheaper than the SuperTech.

 

[Kira]

...AND EVERYONE BOUGHT MORE.

Do you know that to be true?

I ask because we hear such things all the time.
EX: I was told nobody selected white Corvettes in '53. So, in '54 Chevy charged more for white and people paid it!

Don't get me wrong, I love ironic instances but I can't repeat them if I don't know they're true.

 

[slacktide_bitog]

I didn't know there was a ST 0w40

 

[Patman]

Do you know that to be true?

I ask because we hear such things all the time.
EX: I was told nobody selected white Corvettes in '53. So, in '54 Chevy charged more for white and people paid it!

I know this is off topic but the 1953 Corvette was only made in white, all 300 of them. Also all with a red interior. So literally everybody who got a 53 had no choice but to choose white.

 

[Kira]

So maybe his story was about '54 and '55? Ha- See!....the stuff we hear.

 

[nascarnation]

The Supertechs of certain weights have Dexos labeling. I don't know if that qualifies as an approval. I assume that means it's got an additive pack that qualifies.

 

[kschachn]

The Supertechs of certain weights have Dexos labeling. I don't know if that qualifies as an approval. I assume that means it's got an additive pack that qualifies.

Unfortunately licenses and approvals do not transfer across grades, nor do additive packages.

 

[ATex7239]

Didn’t they try that same as the name brand price strategy before and fail?

 

[f355spider]

I was disappointed to see how Supertech is now priced compared to its competitors. While at Walmart the other day, I noticed they had the 0W-40 5-quart jug of Supertech on the shelf—priced within just $0.50 of Mobil 1 Euro 0W-40. At that point, I just don’t see how it will sell well when it's nearly the same price as a well-known premium brand. Historically, Supertech has always been $5 to $7 cheaper per jug, which made it a solid value choice. That price gap was a big part of its appeal, and without it, I’m not sure it stands out anymore...

Guess you wait until Costco picks it up under their Kirkland Signature brand.

 

[f355spider]

They priced it higher so people think it's more better.

Reminds me of Booker's bourbon. For over 20 years it was just basic $40/bottle stuff. Then Beam decided it was way more better and more than doubled it to $100...AND EVERYONE BOUGHT MORE.

But under Supertech's own rating system, it only garners 2 starts out of 5. LOL

 

[THORROMIG]

When Super Tech first introduced there Advanced Synthetic 20K oil, it was priced like 26 bucks initially. Then it dropped to what it is now & has stayed there. Soo -- possibly the 0W40 will take that route?

 

[kschachn]

When Super Tech first introduced there Advanced Synthetic 20K oil, it was priced like 26 bucks initially. Then it dropped to what it is now & has stayed there. Soo -- possibly the 0W40 will take that route?

Hmm maybe. Save a buck or so and still no actual approvals.