Valvoline Nextgen Flop

[Kuato]

Originally Posted By: Oversteer
When the Nextgen stuff first hit the store shelves I remember thinking no way would I put that in my engine. Especially since it was priced the same as the regular Valvoline. Obviously I know better now, and I've used lots of it when stores started putting it on the clearance table. Anyway I'm wondering if it didn't sell because nobody wants recycled oil, or was it merely priced too high?



IMO they would have had more success if they had marketed it a bit lower in price than regular Valvoline. They had to overcome a lot of consumer resistance, and pricing it the same did not help.

Then there's the failure of the oil to meet standards when tested later. I think that was the death knell as far as BITOG was concerned.

 

[MolaKule]

Originally Posted By: SLATRON
99% of people can't understand that refined motor oil from crude stock or recycled oil can result in the same end product.


Valvoline needed to distribute more educational material and UTUBE videos to make the distinction between recycled oil and Re-Refined oil.

And agreed, if the price had been 50c to 75c lower per quart than their other offerings, then it might been more readily accepted.

 

[Bottom_Feeder]

Originally Posted By: chainblu
I, along with 99% of the other BITOG readers, know this wasn't the case.

99%? Not even close. Judging by all the uneducated posts by a variety of people in all those NextGen threads a while ago, I'd say it's more like 50% and that's being generous. Thinking about some of the 'facts' being brought up in those discussions still annoys me.

 

[HTSS_TR]

Originally Posted By: otis24
I surprised that the People's Republik of Kalifornia has not mandated that Nextgen and G.E.T. motor oils be used. At least in state vehicles.

They will !

CARB will require a minimum 20-25% are recycled oil in any container (quart bottle, jugs of all sizes, 55-gallons ...) in a near future, probably less than 5 years.

Another problem with Nextgen is the green container, it turns me off every time I saw it on the shelf.

 

[Oil Changer]

Yes, Valvoline NextGen was a flop. It doesn't matter how it was made. People buy it for one reason only, it's cheap. Just read the responses in this thread. Priced comparably with others, everyone walked by, and rightfully so.

I always think about NexGen when the guy comes out to suck the waste oil container knowing it has a mix of oil, trans oil, a dozen other types of oil, coolant, floor cleaning chemicals, gas, diesel, and God knows what else someone dumped in the tank. All getting mixed into whatever's in the truck to be mixed with where he's going next.

 

[fdcg27]

We have Safety Clean pick up our drain oil at work.
They take a sample of every load they pick up, so if you give them drain oil that contains coolant, brake fluid or floor cleaner, you may then have to pay them the cost of disposing of the entire 8K gallon tanker load as waste.
In any event, the hydrocracking process will take care of all of this.
It's not as though crude is all that clean or free of debris.
I used Nextgen Maxlife in my BMW for around 30K.
I posted a very nice UOA from this oil in August 2012. I'm too lazy to provide a link, but it should be easy to find if anyone is interested. Consumption on this oil in 10W-40 was a little more than a quart in 3K, reasonable by old BMW standards.
This oil shared a marketing problem with G-Oil in that if you're willing to give it away, why would I pay for it?
A pump-priming rebate or two might have been appropriate, but to give any interested buyer mass quantities of the product?
Or, looked at another way, if you're willing to give it away, there must be something wrong with it.
Both G-Oil and Nextgen were available FAR over long periods of time, so many of us ammassed vast FAR stashes of these oils.
I still have a decent supply of each, maybe thirty quarts each.
We never needed to pay anything like regular price, so we didn't.
G-Oil still exists as does Nextgen. Good luck with finding either on a retail shelf anywhere.
I can't recall the last time I've seen either, except for a small quantity of Nextgen at Big Lots for an absurdly high price.

 

[addyguy]

Has Valvoline actually stopped making Nextgen products?

 

[bullwinkle]

They still exist, many of the VIOCs I've been in have it in their bulk tanks & use it in oil changes. Remember, it's only 50% recycled-I'll admit I picked it up because it was cheap, but it has been fine in everything I've used it in. Including a leaky 7.3 IDI diesel in my F-450 that can run CF rated oil (I know it's not really diesel rated, but it was fine).

 

[Redpatches]

It was a bad marketing gimmick that never caught on, kind of like the Edsel.

 

[fdcg27]

Nope.
As I wrote, it's still available, although I don't know where.
The lime green bottles have been ditched in favor of a white bottle with a stylish green and white label.

 

[ZiTS]

Just playing Devil's Advocate -

As many of you have stated, re-refined oil actually yields a better finished product than virgin crude. Therefore, couldn't it be said that NextGen is actually a bargain being sold at the same price as regular Valvoline?

By that logic, it wasn't really the pricing at all that ruined it for NextGen. It was all marketing. If Valvoline would have simply said that you are getting a much better, purer motor oil (even going so far as to place it above conventional, but below a syn/conv blend perhaps?) it may have really taken off.

Z-

 

[Bottom_Feeder]

Originally Posted By: Oil Changer
Yes, Valvoline NextGen was a flop. It doesn't matter how it was made. People buy it for one reason only, it's cheap. Just read the responses in this thread. Priced comparably with others, everyone walked by, and rightfully so.

I always think about NexGen when the guy comes out to suck the waste oil container knowing it has a mix of oil, trans oil, a dozen other types of oil, coolant, floor cleaning chemicals, gas, diesel, and God knows what else someone dumped in the tank. All getting mixed into whatever's in the truck to be mixed with where he's going next.

Statements and opinions like yours are exactly what I was referring to earlier. You and many others obviously have no idea what the product is or how it's made. No wonder NextGen was a flop but kudos to Valvoline for trying.

 

[Bottom_Feeder]

Originally Posted By: ZiTS
Just playing Devil's Advocate -

As many of you have stated, re-refined oil actually yields a better finished product than virgin crude. Therefore, couldn't it be said that NextGen is actually a bargain being sold at the same price as regular Valvoline?

By that logic, it wasn't really the pricing at all that ruined it for NextGen. It was all marketing. If Valvoline would have simply said that you are getting a much better, purer motor oil (even going so far as to place it above conventional, but below a syn/conv blend perhaps?) it may have really taken off.

Well said. I totally agree.

 

[Dallas69]

I like many others here bought a bunch on clearance
I have used it for a few years now and have had no issues
Valvoline would not put out a bad product imo

 

[Oil Changer]

LOL! Yea, I must have missed those threads!

Originally Posted By: Bottom_Feeder
Statements and opinions like yours are exactly what I was referring to earlier. You and many others obviously have no idea what the product is or how it's made. No wonder NextGen was a flop but kudos to Valvoline for trying.

 

[asiancivicmaniac]

I liked the idea. Except, I normally don't use Valvoline. I think it would be a better seller if it were a Mobil/SOPUS product because they're better at marketing.

 

[KitaCam]

Originally Posted By: Oil Changer
LOL! Yea, I must have missed those threads!



Here's one....

http://www.bobistheoilguy.com/forums/ubb..._go#Post3619626

I got a couple of quarts @ 1.50 from Pboys and used it to top off...worked great.

 

[TallPaul]

Originally Posted By: fdcg27
... except for a small quantity of Nextgen at Big Lots for an absurdly high price.


I have seen the NextGen there and it is not cheap. I am finding that a lot of things at Big Lots are not very good deals.