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When I first started changing my own oil, I used Valvoline because of their involvement in auto racing. I'd rather support a company that supports something I'm interested in than a company that's not involved at all.
Later I moved on to other brands as I realized all the popular oils had to meet the current API specs. I went many years having my oil changed at quick lube places as my employer(s) paid for it. As long as they used a name brand oil in the correct viscosity, I was fine with it. Valvoline and Castrol were common fills in my cars for almost 10 years.
When I went back to changing my own oil, I discovered BITOG and read the criticism of Valvoline for having a weak add pack. After shopping for oil I found that Valvoline was priced higher than other name brands, some of them held in higher regard with the oil nerds here. So I switched to GC, PP and Chevron Supreme, feeling I am getting either better performance for my dollar or at least a better value in the case of Chevron.
My next OCI will be using Valvoline Durablend, as I found a good deal on it at O'Reillys. That's where I'm at now with Valvoline; a good oil that's priced above comparable products but is worth buying if the price is right.
I've bought over 20 5-pack cases of Valvoline All-Climate and Maxlife on closeout from local Walmart's. They're used in service vehicles and when I can no longer find cheap Valvoline, I'll switch to something else. Eventhough I've used the stuff since before I could drive, I have no undying loyalty to the brand, regardless of add pack or MSDS info.