Toyota studied million-mile Tundra while developing new model
Toyota bought a million-mile 2007 Tundra to help its engineers develop the third-generation truck. Here's what they learned.
www.autoblog.com
Probably not far off. While the guy made the dealer rich with 117 visits, he didn’t make Toyota rich by not buying a new one. Toyota lost out on about 4-5 sales (200-250k mileage disposal average) AND gave the guy another truck for no cost.I would bet Toyota is studying how to cut the quality of the longest lasting parts
But you have to admit: vast majority of cars aren't going past 400k. If they shave a part a bit and save a few cents, control costs and wind up with a vehicle that will still outlast the needs & wants of the majority of the buyers... isn't that a win for everyone?Probably not far off. While the guy made the dealer rich with 117 visits, he didn’t make Toyota rich by not buying a new one. Toyota lost out on about 4-5 sales (200-250k mileage disposal average) AND gave the guy another truck for no cost.
It’s not a win for the buyer. The perfect world buyer wants a vehicle that will go forever and require basic maintenance. Trading only when bored with the vehicle. I get what you’re saying, but I’m also “thinking like an American consumer “.But you have to admit: vast majority of cars aren't going past 400k. If they shave a part a bit and save a few cents, control costs and wind up with a vehicle that will still outlast the needs & wants of the majority of the buyers... isn't that a win for everyone?
They bought it for use in the fall advertising campaign focusing on Toyota longevity. Gotta keep Jan busy.But you have to admit: vast majority of cars aren't going past 400k. If they shave a part a bit and save a few cents, control costs and wind up with a vehicle that will still outlast the needs & wants of the majority of the buyers... isn't that a win for everyone?
My B-I-L had one. Loved it, but gas mileage wasn't great, so he got rid of it.Our trusty 2001 only has about 210K. It's perfect. Except it sucks the gas...
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The Tundra has taught me how to drive properly. Step on the gas and you gonna pay...My B-I-L had one. Loved it, but gas mileage wasn't great, so he got rid of it.
Ding ding ding.I would bet Toyota is studying how to cut the quality of the longest lasting parts
I'll take that bet.I would bet Toyota is studying how to cut the quality of the longest lasting parts