A little article from an auto column in a newspaper I found amusing.quote"By and large people who buy Toyota models do so because they don't really like cars but they know they have to own one.They want an appliance that will serve their needs with maximum reliability and minimum angst."Then he goes on about the blandness of Toyota's line-up and how everybody is catching up and even surpassing in some area's and Toyota is getting worried...bla-bla.Then he says Toyota is trying to "get hip" with their vehicle line-up but found a survey of compeditors' owners say quote "Toyota line-up is boring and ,if you scratch below the polite surface,that the people who buy Toyotas are just as boring as the cars they drive."Then he goes on how Toyotas wants to battle this stigma and get "cool".I own two Jeeps and I know people think I'm a nut and I love it!