This Former Jaguar Owner is Embarrassed
- Thread starter Passport1
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You bought it because of a Rock?
I like how the Acura commercials put that engine sound effect with their cars. So phony.
Too late for Jag. That portion of previosus Saturn owners already moved to Subaru.
Yes, it was beige, and solid as a rock.You bought it because of a Rock?
I just watched that add- I'm going to enjoy watching the results.
Remember the commercials when Infinity launched in NA? Narration and scenes of nature. NO cars. Everyone said it was doomed to fail.
Infiniti's launch ads, without cars, were a necessity because they were trying to line up or hold onto a dealer and distribution network already under contract. Yeah, they might have been stupid, but the gambit worked and the brand's been successful for 35 years. Plus the brand has more panache than Nissan, which is something of a "low credit buyer" joke now. They are assuredly a Madison Ave. case study on how to launch a product when the product is unavailable.
Certainly not a fan of the direction they're going in; I've never been a fan of mixing business and "politics" in any shape or form. It's a no-win situation no matter which way you look at it, considering you will always alienate once side of the isle.
However, if they're considering moving further up market to the ultra luxury segment and expecting people to pay $140,000+ for one of their new electric cars, they certainly need to make sure they appeal to the correct target market with the means to actually buy one. I'm merely expressing an opinion here, but this so called "commercial" of gender confused Teletubbies has denigrated such an iconic British brand, William Lyons must be turning in his grave. They've gone as far as getting rid of the cat in the logo that's been around since 1957.
Imagine going from what Enzo Ferrari described as the "most beautiful car in the world" to this as a means of rebranding. Cars like the D-Type, E-Type, F-Type, XJ220, F-Type Project 7 and XE Project 8 come to mind. Jaguar was never really about reliability as much as it was about heritage and prestige. Now it's about as bland as an M&S ham and mustard sandwich.
However, if they're considering moving further up market to the ultra luxury segment and expecting people to pay $140,000+ for one of their new electric cars, they certainly need to make sure they appeal to the correct target market with the means to actually buy one. I'm merely expressing an opinion here, but this so called "commercial" of gender confused Teletubbies has denigrated such an iconic British brand, William Lyons must be turning in his grave. They've gone as far as getting rid of the cat in the logo that's been around since 1957.
Imagine going from what Enzo Ferrari described as the "most beautiful car in the world" to this as a means of rebranding. Cars like the D-Type, E-Type, F-Type, XJ220, F-Type Project 7 and XE Project 8 come to mind. Jaguar was never really about reliability as much as it was about heritage and prestige. Now it's about as bland as an M&S ham and mustard sandwich.
SammyChevelleTypeS3
$50 site donor 2023
Sure is always more to blame than meets the eye lots of times , when long time successful institutions/companies go under. Good people always suffer the fall out. Bad people from (misguided gov, greedy uncaring owners, uncapable managers, to others) it seems all too often get to escape unscathed. That is the really sad part.
SammyChevelleTypeS3
$50 site donor 2023
Very TRUE...
Someone I work with has one of those. Bought it new. He says it's been rock solid.
Every time I see a Mitsubishi or Ram truck I think “Zero interest, zero down.” Instantly upside down.
Love the look of Cujet's Jag, older Jags and even the F-Pace. While the commercial is polarizing, don't count Jag out yet. First and foremost, it has caught people attention. A lot of the woke demographic is portrayed as poor kids, there is also a quiet group of the LGB+ community that are professionals and in relationships with other professionals. These couples often don't have kids and make very good wages. While not as flamboyant as the add suggests, they would very well like the upscale electric Jag being offered, and have no problem affording one. While the new logo is reminiscent of KIA's latest offering, I don't think it will put anyone off enough not to buy it.
Looking at who owns Subaru's in my extended family, it's a young couple who have an H6 outback, another young couple with two small kids with a new Ascent and my 81yo mother with her 2009 Tribeca.
Looking at who owns Subaru's in my extended family, it's a young couple who have an H6 outback, another young couple with two small kids with a new Ascent and my 81yo mother with her 2009 Tribeca.
Marketing for a targeted market.
They also
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