This Former Jaguar Owner is Embarrassed

[duck__dodgers]

Smug, artsy-fartsy ad execs are not new....

i think this ran at the Super Bowl??? compare/contrast to Lexus ads from the exact same time..

 

[RoadDukie]

Bud Light 2.0

 

[urdrwho]

By now most of us have seen the Jaguar commercial. It is bizzare. No need to link to it. I've owned three (older) Jags and they were wonderful cars; if their British foibles can be overlooked. The newest iteration won't be seen until 2026 so actually Jaguar is a defunct auto maker right now. The new models should they be built will be all EVs. I won't buy one.

Any other Jag owners or automotive Anglophiles understand what's happening? I don't.

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Forbes+

I just saw that crazy commercial. I owned an SIII and an XJ-6 (XJ40). WTH is with that commercial!

 

[bobdoo]

Remember when Subie used Martina Navratilova to attract another fringe group?
Pepperidge Farms remembers.

 

[JavierH19]

Bud Light 2.0

And somehow far worse too. At least they kept their branding and actually showed their beer cans. Here they ruined the branding and didn't show any car.

 

[CarlB]

Jag owner, but I don't care about their current or past marketing. The thing to care about is their lack of cars. Nothing until 2026 and it's an all EV line-up.

 

[drtyler]

Maybe they should have reused this one?



I really like the older XJ cars (and really any pre-2000 Jaguar), but they aren’t coming back.

 

[Kira]

Bud Light 2.0

THAT'S IT....Spuds Mackensie driving a Jaguar!

 

[SC Maintenance]

Same can easily be said for Cadillac... some things deserve to stay/die in the past!

Caddy unit sales and dollars continues to grow globally. It was almost 400K units last year. Not looking to own one, but someone is.

Tata doesn't even publish Jag sales numbers that I can find. They publish Land Rover / Jag combined sales numbers as a block, and the total is less than Caddy globally, of which I would assume 90% is Land Rover.

Jaguar is already long since dead - someone needs to tell Tata.

No disrespect intended to any current Jag owners. Plenty of good brands die due to bad management.

 

[SeaJay]

By now most of us have seen the Jaguar commercial. It is bizzare. No need to link to it. I've owned three (older) Jags and they were wonderful cars; if their British foibles can be overlooked. The newest iteration won't be seen until 2026 so actually Jaguar is a defunct auto maker right now. The new models should they be built will be all EVs. I won't buy one.

Any other Jag owners or automotive Anglophiles understand what's happening? I don't.

View attachment 250990
Forbes+

Virtue signalling is my first guess. My second guess is that sales of ICE jaguars is too low to justify keeping the production line in the black.

 

[dogememe]

Wow, that's a horrible ad. I wouldn't even know what it's for if I didn't know it was a car brand going in.

They sure are getting people to talk about it, though... everyone everywhere is talking about it. Maybe that's what they were looking for?

 

[Bottom_Feeder]

Such a pointless commercial that has absolutely nothing to do with the product. They could just as well be advertising Levi's jeans, Band-Aids, or Nathan's hot dogs, and that ad would not make me the least bit interested in buying any of them.

Looks like someone just wanted to make their little minute-long art film and sold it to Jaguar to stick their name on the end of it.

 

[JimPghPA]

Over the years, almost a Jaugar vehicles I have seen had some kind of significant mechanical or electrical problem. In fact, I don't recall talking to even one Jaguar owner who did not have a problem going on with their vehicle.

 

[dubber09]

LOL, I had to google it, never saw that commercial but I don't watch regular TV. Sometimes they cannot help themselves.

 

[ArrestMeRedZ]

Talk about showing up at the dock after the boat left. I googled Jaguar and DEI to find the ad in a Yahoo article. I think whoever said all attention is good attention sure missed the mark.
Has Lucas given up on electronics and gone into marketing?

 

[ecotourist]

Assuming I found the right ad (the one with people sitting on the rock) I'd have to say that's the worst ad I've ever seen. It would be better if they had left out the Jaguar logo. That way it wouldn't be identified with them.

 

[OVERKILL]

I'm going to go out on a limb here and assume this ad was crafted before the election and was predicated on the results of the election being 180 degrees from where they landed. The over the top DEI angle only makes sense when viewed through that lens.

 

[Slick3914]

If Bud Light didn’t foresee what would happen, there is no helping Jaguar

 

[Oillover]

Reliability, dependability, serviceability etc. have never been traits of Jaguar until the late 1990s
And by then, it only happened because they were using old tech (which coincidentally became reliable over time).

Also, their target market is about making bold statements....and these days, this is it!
Can't blame Jaguar for giving their artistic and creative consumers, exactly what they want.

 

[2strokeNorthstar]

Smug, artsy-fartsy ad execs are not new....

i think this ran at the Super Bowl??? compare/contrast to Lexus ads from the exact same time..

That Lexus commercial was so good. Still remember it often when seeing how smooth an engine is idling.