Originally Posted By: css9450
Originally Posted By: LS2JSTS
...well, not yet anyway.
So much for those who still think that the manufacturers somehow persuade buyers with marketing and other slight of hand.
One would think that after making a 50 billion dollar investment, and marketing the snot out of these things. The manufactureres might actually want to sell a few? But the American public has a different idea of what they want, and always has.....
Your post flies in the face of those who want to blame the marketing departments of the Big 3, particularly GM, for America's love affair with the SUV.
This proves they can market something. It also shows apparent decent engineering touches, even something midrange like an explorer has lots of cupholders, buttons, and other luxuries people like. I have to wonder if their marketing is a bunch of drowning guys pushing each other underwater though. The closest transition to pricier cars was dumb stuff like pontiac's divided grill appearing across the division. Or those mercurys that all lit up all the way across the front in the early 90s.
Ford has the right thing going with lovable Mike Rowe prattling on about the Fusion getting 10 mpg better than a camry, and holding its resale value as well. Where's the Cruze's representation? The saturn S-series got love when it was the only brand representative in its showroom... but then failed to bootstrap its buyers into bigger saturns (or other GMs) for years and years.