Yes, I mean, technically, it's still a 30-grade and the noise, if it is just lifter clatter, isn't anything other than a nuisance, so in that respect, Mobil's recommendation is probably fine, but I certainly appreciate your perspective that it shouldn't be doing it if it doesn't do it with an oil that has a different Winter rating.
I'll float the theory that with the 0W-30 having probably lighter base oils, or at least a higher VI base oil, that it not thickening as much as it cools as the 10W-30 is what is allowing it to get pushed out of the lifters on cylinders with open valves (pressure on the pushrod) which creates the noise.
I'm definitely interested to see if a 5W-30 also does it, or if it is quiet.