Chrysler decided they goofed with the Charger. It had too little of the retro look, too much like a modern sedan, and made it into a 4-door. This time they want more of the original old Challenger brought back to life.
The base V6 is affordable, but they really sock it to the customer that wants the V8 option.
$23K for the V6
$30K for the V8
$37K for the 450 hp V8
Who would be happy with the V6 in such a cool car? I think Chrysler may be too greedy with the option pricing, as Ford was with the retro Thunderbird base pricing.
The Thunderbird did not sell well and they are now considering closing the Wixom plant that used to make it. It was basically a $27K car that they tried to sell for $42K.