Unreal...well not surprising really. Going by molecular structure I can see NOVVI being a IV.
"In June 2024, Lee said that the API informed them that the SynNova base stock was an API Group IV, not a Group III as designated by Novvi. As such, the data provided to API was insufficient to grant their license. At the same time, Novvi says it was hearing from its other customers that their API licenses were revoked without notice or discussion for the same reason. So, although Novvi had successfully navigated the various obstacles associated with launching an innovative non-conventional base stock, and licensed PCMO’s blended with this base stock had obtained API approvals and were available for sale, the API effectively reset the process by now classifying the base stocks as Group IV."
"Consequently, those blending a PCMO with Novvi base stock must now adhere to the guidelines governing an API Group IV – Polyalphaolefin (PAO) program instead of using Group III group guidelines. This adds a new and significant cost burden/barrier to obtaining an API license.
As a point of reference, a Group IV program is estimated to cost between $300,000 and $500,000, in contrast to the $100,000 investment for a Group III base oil interchange program. Marketers and additive manufacturers may be less inclined to undertake significant investments as the justification for such business decisions becomes increasingly challenging."
"In June 2024, Lee said that the API informed them that the SynNova base stock was an API Group IV, not a Group III as designated by Novvi. As such, the data provided to API was insufficient to grant their license. At the same time, Novvi says it was hearing from its other customers that their API licenses were revoked without notice or discussion for the same reason. So, although Novvi had successfully navigated the various obstacles associated with launching an innovative non-conventional base stock, and licensed PCMO’s blended with this base stock had obtained API approvals and were available for sale, the API effectively reset the process by now classifying the base stocks as Group IV."
"Consequently, those blending a PCMO with Novvi base stock must now adhere to the guidelines governing an API Group IV – Polyalphaolefin (PAO) program instead of using Group III group guidelines. This adds a new and significant cost burden/barrier to obtaining an API license.
As a point of reference, a Group IV program is estimated to cost between $300,000 and $500,000, in contrast to the $100,000 investment for a Group III base oil interchange program. Marketers and additive manufacturers may be less inclined to undertake significant investments as the justification for such business decisions becomes increasingly challenging."
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Bringing innovative lubricants to market is a complex process with many inherent and often unexpected challenges. This article examines some of the challenges faced by companies attempting to intro…
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