The castrol syntec torture test

[globey]

Quote:

---

Let's see...your company just spent hundreds of thousands (if not millions) of dollars on an ad campaign. You have thirty seconds to make a point. Do you show something that catches the audience's attention, like the Crown Vic test, or do you have a guy sitting in a chair reading a UOA? Give me a break! Castrol is a great oil, and they are only being smart with their advertising budget. This is just a Castrol-bashing flame post from Mobil 1 kool-aid drinkers.

---

I'll drink the Kool-Aid of whatever works. Sadly, this kind of shock marketing works with numb, uneducated consumers. Like I said, don't blame Castrol...this only works because consumers are mostly ignorant.

 

[erogers]

I think the point of this post, which was to single out Castrol as a company with frivolous advertising, is both ridiculous and purposely deceptive. Almost every oil company advertises like this. Pennzoil has the "thirsty engine", Quaker State has flaming horses running around, Valvoline has all the "retro" signage and the cars lasting into the future with spaceships flying around, Mobil has the fireman and hockey player. Mobil 1 is good oil...so is Castrol Syntec. It seems like one particular oil has to be the "whipping boy" on BITOG for a period of several months, and then it's on to the next one. I don't think Castrol would have the world presence that it does if it were a lousy oil. Same with Mobil 1. Pick your oil and enjoy. If you are going to criticize, do it across the board, not just with one company. It weakens your argument, otherwise.

 

[Dominic]

All Castrol's advertising is pretty dumb, but so are the prancing oil-horses... I hate those when I watch my saturday morning car shows

 

[double vanos]

I agree with erogers...most any oil you can find at Walmart or your local autoparts store will get your car through the time it spends with you. Since the SM class came out, they are all pretty good oil.

It's just that bitogers tend to look at the little "edge" that one oil may have over another - and a lot of that is based on hard data from the UOA section here or the touchy feely thing like "my engine is quieter with brand X oil than all the rest"

And I am guilty of what I just said - I decided to go PP in my new car based on what I have heard here and the UOA section - man, I used to be a hardcore M1 fan until I started hanging around here - I haven't used M1 in years now and I don't feel bad about that; my oil choices nowadays are based on what I find out here. And it's good to hang out here because the oil formulators and the oils they produce are constantly changing.....

 

[Lonnie]

So the message in the video is that Syntec is better than conventional oil but they do not claim it's any better than other synthetic oil?

 

[double vanos]

Yes, that basically it.

 

[cfromc]

Just like the QS Horsepower and Torque commercials: No other oil produces more HP (or Torque). What they don't say is that no other oil produces less either.

 

[Yuk]

Quote:

---

Quaker State has flaming horses running around,

---

Wow... How did you figure out the horses are gay?!

 

[BGK]

I recall seeing the Valvoline oil testing lab on one of the shows on tv and they were also using Crown Vics running on dynos for oil testing. Regardless, you can't show scientific evidence to the general public for oil advertising. It might work with boutique oils, however.