Originally Posted By: Dominic
No, because M1 would rather sell their oil on the basis it's used in NASCAR. Not to mention it was the "highest-bidder" for being used as OE equipment oil in Viper/Corvette

Gotta love marketing, it's bad science either way you cut it for M1 or Valvoline.
The high bidder argument has been refuted by numerous sources at GM, who have stated that GM CHOSE M1 based on their test results.
And advertising that your oil is used in a racing venue such as NASCAR, not to mention LeMans, Formula 1.....etc. These are FACTS. They do nothing to try and undermine the integrity of one's competition. It is like advertising the fact you have a PHD or P. Eng. after your name.
Valvoline's approach is, in comparison, a direct dig at their competition. And quite comical, given that they BUY base stocks from Exxon-Mobil...... And EM has since demanded Valvoline to quantify their claims. This is hardly a friendly situation.