The Content Cartel has always been in control.
They're even more in control now that they have the ability to sell to consumers directly, and don't have to rely entirely on middlemen (cable cos and theater owners) to deliver their product. Comcast was smart to buy a studio of its own, NBCUni, so it could take advantage of vertical integration, and have a bargaining chip to use at the table with others.
A lot of money was spent to build that delivery infrastructure, and the business turned out to be harder and less profitable than they expected, but it will still benefit them in the long run.
It was costly, but necessary to establish footholds in the game, and now is the time to recoup some of that investment, rebalance the books, and test the limits of consumer price tolerance.
As soon as that pesky little injunction is flicked away, their partnership with the Sports Cartel can proceed and hoover up the dollars from that audience.
The middlemen can still pretend to fight, and engage in carriage disputes, but they'll still capitulate and then pass the increased costs onto their customers.
They're even more in control now that they have the ability to sell to consumers directly, and don't have to rely entirely on middlemen (cable cos and theater owners) to deliver their product. Comcast was smart to buy a studio of its own, NBCUni, so it could take advantage of vertical integration, and have a bargaining chip to use at the table with others.
A lot of money was spent to build that delivery infrastructure, and the business turned out to be harder and less profitable than they expected, but it will still benefit them in the long run.
It was costly, but necessary to establish footholds in the game, and now is the time to recoup some of that investment, rebalance the books, and test the limits of consumer price tolerance.
As soon as that pesky little injunction is flicked away, their partnership with the Sports Cartel can proceed and hoover up the dollars from that audience.
The middlemen can still pretend to fight, and engage in carriage disputes, but they'll still capitulate and then pass the increased costs onto their customers.