My 1994 LS400 with more than 240k miles had many different brands, synthetic and conventional, all in 5W30 or 10W30 weight and I never detect any differences in smoothness from any particular brand, they are all the same.
The other car is 2000 E430, it was much quieter with Pennzoil Platinum 5w20 (with 1/2 qts MMO) compares with Mobil 1 0W40 which is recommended weight for that car. The car has Synpower 5W20 now and it is not as smooth nor quiet as it was with Pennzoil Platinum 5w20 (with MMO).
The third car is 2004 S2000, no differences with any brand or with conventional or synthetic.
The other car is 2000 E430, it was much quieter with Pennzoil Platinum 5w20 (with 1/2 qts MMO) compares with Mobil 1 0W40 which is recommended weight for that car. The car has Synpower 5W20 now and it is not as smooth nor quiet as it was with Pennzoil Platinum 5w20 (with MMO).
The third car is 2004 S2000, no differences with any brand or with conventional or synthetic.