Shell ad from 1958
- Thread starter 4strokes
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I'll take it over 0W-16! 
Awesome advert. Thanks for posting
Frankenbrew?
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Reminds me of when my brother was little. I would pick him up from school and we'd go to 7-11 and he would get a fountain drink by going back and fourth filling his Big Gulp up with every available flavor haha
I still do that at age 67. My first Dr Pepper in 1968 was at the north Hill 10 pin bowling alley not far from the USAF base in Minot, ND.Reminds me of when my brother was little. I would pick him up from school and we'd go to 7-11 and he would get a fountain drink by going back and fourth filling his Big Gulp up with every available flavor haha
Sounds like it thins out dangerously when hotI'll take it over 0W-16!
Can some body explain to me the 10w-20w30, is this a triple viscosity oil?
MolaKule
Staff member
I'll take the oil stream in the middle for 5 quarts.
That's why the three streams. The green is 10W, the orange 20W, and the green 30. All in one can. Such technology back then! Of course, you had to open the can in just the right spot to get the right color.
I think it's just a way to explain it does the job of a 20w to people used to straight weight oils.
In the lower left corner it says:"It's 3 motor oils in 1". Must have something to do with the marketing statement of "New thermostatic motor oil adjusts automatically to all engine temperatures". But we know how SAE J300 grades xW-yy motor oils that "10W-20W-30" can't be true today - maybe something was strange in J300 back then. Probanly just some kind of marketing mumble jumble back in the days (late 1950s) when multi-viscosity oils were being born.
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Figured it was marketing. Did some light reading yesterday and the history of SAE J300 is pretty cool. Seems it came out in 1955 but was just footnote until 1962.
Tribology and Lubrication Technology January 2018: From The Editor
Weighty matters Engine oil classification has a tortuous history. WHY ARE MOTOR OILS REFERRED TO BY WEIGHT? Every so often I am asked this question when …
digitaleditions.walsworthprintgroup.com
Looks like it wasn't until 1980 they made them stop listing all the XW on the label. I didn't start buying oil until the early 70's and just don't remember seeing that.
Additionally, it was specified that only the lowest W grade should be referred to on the label. This was due to the proliferation of viscosity grades shown on labels. It was confusing to see something like SAE 5W/10W/15W-40 on an oil bottle.
Automotive - Lubes'N'Greases
Steve Swedberg clarifies the ambiguity of SAE engine oil viscosity classifications.
www.lubesngreases.com
Growing up in the 60’s, my dad used Quaker State Super Blend 10w-20w-30 in everything. He was convinced that the 3 weights was the most protective. I used it in my first cars in the 70’s. Neither of us ever had any engine problems. The key was probably our attention to preventative maintenance rather than the brand or weights.
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I want to see a VOA on that.
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