"I know of no company that is ready and willing to share closely guarded secrets about a product that cost millions in R&D to develop"
I can understand not sharing the how-to-make-it information. I do not see what a company gains by refusing the release the detailed results of the various tests which are required to obtain API or other certifications. If they have developed a great oil it should yield great test results, so why not share them?
I was in the computer microprocessor business for quite a few years. We routinely published results of industry standard performance benchmarks as well as the results of industry standard reliability tests. Actual numeric results, not "Pass/Fail". I don't see any good reason for motor oil makers not to do the same except for a desire to shroud the facts behind a mist of marketing mumbo-jumbo.
For example, here is a good description of a standard sludge test, Sequence VG:
http://www.swri.org/4org/d08/GasTests/VGtest/default.htm
Havoline just released a new oil claiming to offer improved sludge resistance. I would be very impressed if they released the actual results of the old formulation and the new formulation when tested through this sequence. But no, they just release a marketing blitz. Oil screen clogging might have gone from the maximum limit of 20% for the old formulation down to 19.9% with the new stuff and they could still claim "Improved".
Call me a PITA, but I want real data ... not marketing fluff.
There isn't public financial data for RP, Redline or Amsoil. There is for Ashland, the parent company of Valvoline. Ashland spent $68M on advertising in 2006 compared to $48M for R&D.
http://media.corporate-ir.net/media_files/irol/72/72503/pdfs/Ashland_2006_Annual.pdf
I can understand not sharing the how-to-make-it information. I do not see what a company gains by refusing the release the detailed results of the various tests which are required to obtain API or other certifications. If they have developed a great oil it should yield great test results, so why not share them?
I was in the computer microprocessor business for quite a few years. We routinely published results of industry standard performance benchmarks as well as the results of industry standard reliability tests. Actual numeric results, not "Pass/Fail". I don't see any good reason for motor oil makers not to do the same except for a desire to shroud the facts behind a mist of marketing mumbo-jumbo.
For example, here is a good description of a standard sludge test, Sequence VG:
http://www.swri.org/4org/d08/GasTests/VGtest/default.htm
Havoline just released a new oil claiming to offer improved sludge resistance. I would be very impressed if they released the actual results of the old formulation and the new formulation when tested through this sequence. But no, they just release a marketing blitz. Oil screen clogging might have gone from the maximum limit of 20% for the old formulation down to 19.9% with the new stuff and they could still claim "Improved".
Call me a PITA, but I want real data ... not marketing fluff.
There isn't public financial data for RP, Redline or Amsoil. There is for Ashland, the parent company of Valvoline. Ashland spent $68M on advertising in 2006 compared to $48M for R&D.
http://media.corporate-ir.net/media_files/irol/72/72503/pdfs/Ashland_2006_Annual.pdf
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