Final thoughts and observations with regards to this thread.
Three years ago I stumbled upon the largest rebuild factory for transmissions of one of the big 3. There was an opportunity to bid for the factory refill of these warranty returned trans. Tanker loads. Needless to say, not your every day prospect.
Knowing that Schaeffers did not produce minimum spec oil I attempted to “sell” them on putting a superior fluid in these trans to no avail. MINIMUM SPEC OIL ONLY. Or to put it another way, whoever could bid the lowest with the minimum specifications gets the bid. There was not any incentive to put a better fluid in for the end user as that would effect their bottom line. Keep in mind these transmissions were returned due to failure.
Now on a side bar, I contacted one of the main men at Schaeffers home office with the idea that we could get this bid with a min spec oil. In about 32 seconds it was explained to me that we would not “dummy down” our own 204sat, but furthermore did not even have all the base stocks and additives in house to produce a min spec oil.
The very fact that Schaeffers or Amsoil could manufacture a universal fluid that would perform in dex III, atf 3, atf 4, mercon V etc. says that these specs were similar in nature.
These are just two companies that have produced superior trans fluids to the oems min spec oils for decades and have the testing to prove it. These fluids will continue to produce great results in the called for applications. Licensed or not. Keep in mind who determines the licensing procedures.
Going forward.
The car manufacturers are creating specs that are much more specific to their transmissions making it difficult if not impossible to create universal trans fluids.
They are both market driven and performance driven with better anti-wear and oxidation abilities vs. THEIR old min specs. The newer fluids do have better base stocks and are superior to their forefathers. The boutiques will continue to produce fluids within the criteria provided and make em better. That is what we do. Sure there will be some crossovers, but not as many. The car co.s, yes want their trans to perform as manufactured, but also recognize the vast opportunity to lock in customers to their own fluids, ie make more money. This also will bring customers back to the dealership for fluid changes. Service and parts departments are a BIG part of the profit picture. Just as big oil has convinced the public for years to change engine oil every 3k, they will propaganda the public in to using their fluids.
Gone