I think it's going to be a flop. Looks like a Kel-tec rifle. Hi-Point made a 9 mm carbine and for all the make fun of Hi-Point so did Beretta with the Storm.
I can't see the real advantage of this gun. I wouldn't want one. Only reason it's making a splash is because Ruger has a religious following. The gun is ugly and the price to high.
The tactical monkeys won't want it and the real shooters care too much for a Aesthetics. This may catch a small group of Ruger lovers and people that think "How Cute". Don't see it being a winner.
Did you miss the part where it takes Glock magazines? THAT ALONE is the reason this carbine will sell like hot cakes. This gun will be perpetually out of stock, everywhere. Assuming it gets favorable reviews and is reliable.
Street price is currently $520 on pre-order, and likely $475-500 after the hype dies down a bit. Not all that expensive, and right where it needs to be.
People have been screaming for 20 years for a reliable carbine that takes Glock magazines. This could be it.
This gun will be a HUGE hit for Ruger. Huge. Any naysayers really dont understand the gun market.
The Beretta Storm carbine is approaching $1000, when you can find one. The highpoint is a $150 turd with 10 rd or less junk, proprietary mags. You cant really compare this to either of them. Glock 9mm mags are uber reliable and come in a 33 rd version, which IS the draw of this gun.
BECAUSE the 33 rd Glock magazine exists, is the reason this gun will be popular. Period.
More reasons why it will be popular
-modular. aftermarket stocks will probably be abundant within 5 years. Think Magpul backpacker stocks.
-uses 10/22 trigger, HUGE aftermarket of amazing, ready to go triggers
-Ruger can easily engineer caliber conversions. .40, 45ACP, 10MM etc
-They could theoretically, and easily, come out with Smith&Wesson, Beretta, Sig and other brand mag wells, which would grab even more market share.