Anyone ever tried this stuff? I remember back in the mid/late 90's I'd see billboards for this beer all over Detroit. The billboards have long since disappeared, but I just found this beer at a local Meijer and I decided to try it. It's actually quite good. Kind of tastes like bread, or more specifically, bread crust. Sounds odd, but it is quite good. It was something like $15 for a 30-pack. I'm no cheapie when it comes to beer, but I do love finding a good cheap beer to stock up on from time to time (Genessee Cream Ale, PBR are other good cheap beers IMO).