It convinces people to buy... Pennzoil, and it even steers consumers to specific products in the lineup:But since none of his tests have any validity, does it really matter?
Check out some of the YouTube comments from the "Oil Championship." As I said, it was a brilliant piece of marketing:I think your answer is stated above:
"Project Farm claims that he buys all the products that he reviews"
Weirdly enough, AMSOIL commented, further legitimizing Project Farm's testing video. A bad move IMHO.
Here are the "I can't afford AMSOIL, so Pennzoil is good enough for me" comments:
And there are plenty more. I am not knocking Pennzoil by any means, I'm just pointing out that PF accomplished what it set out to do: make Pennzoil look like a great choice... when compared to AMSOIL, and the only choice when compared to everything else.